By Michael P Coleman

I’m not one to want the brightest, shiniest, newest piece of tech or equipment.

Who am I fooling?

I live for Apple’s periodic product launch events, during which they tease new iPhones, iMacs, smart devices and the like.

I have one of each, and several of some, of their devices. I switched over from a non-Apple platform — I don’t even remember what it was called…Microsoft? Android? — over a decade ago, and I haven’t looked back.

That said, I also form an odd, very personal attachment to my tech devices, and I hold onto them, sometimes, until well after their expiration dates. I like to run my devices into the ground before I replace or upgrade them. I’m still carrying an iPhone 8, although its battery is starting to fade.

Last fall, the hard drive on my five year old desktop died, and as the warranty had expired, I decided to try to limp through the winter with just my MacBook, in the hope that Apple would upgrade their desktops and present something worth adding to my office.

They did. The mirthful new iMacs with Apple’s new M1 chip are amazing.

The front

“Fast” is an understatement when describing the speed with which my new iMac opens apps, switches between tasks…even turns on! Yesterday, I upgraded software on it more quickly than I ever did on the 2015 model it replaced — I got everything started and took a quick coffee break, and I was off to the races when I got back to my office.

The back!

The new, spacious 24-inch monitor adds almost three amazingly vibrant inches of real estate to my desk, and paired with the 8-core CPU and 7-core GPU, multitasking via multiple windows is a breeze.

You won’t believe how crisp the speakers are, making music playback, not to mention audio calls & Zoom meetings, sound incredible.

And I’m told that the 1080 camera is a sharp upgrade from the 2020 iPad one I’d been using for video productions.

But the real star of the 2021 iMac show is the color. Harkening back to their fun, translucent Macs from the late 1990s, Apple has served up a fun, funky line of iMacs in eight brilliant hues, which made it challenging to settle on the “pop” of color I needed for my office.

As there may or may not be a bit of a Superman theme going on in here, I opted for the blue Mac to complement the crimson walls. Don’t judge. I feel like I’m working in the Fortress Of Solitude!

Up, up, and away! Photo courtesy of Coleman Communications

Even the accessories are color matched, including the mouse and / or trackpad (I went with the latter) and the cords.

The new iMac isn’t cheap, starting off at $1,299. But that’s a small price to pay for making office-bound work fun again. And with Apple’s new Apple Card, you can pay for your new iMac via 12 monthly, interest-free payments of just $108.25! As we used to say back in my NPR days, “for less than the price of a cup of coffee…”

Go ahead: gratify your desire and get that new iMac. After the year that we’ve all been through, you deserve it!

Apple’s new iMac, and all of their beautiful, shining, incredibly personal toys are available at

Published by Michael P Coleman

Freelance writer. I used to talk to strangers and get punished. Now I talk to strangers and get published.

Join the Conversation


  1. I LOVE, LOVE, LOVE!!!! THIS REVIEW. I look forward to my purchase now more than ever! Thank you Michael.


  2. Nice review and you went blue…me too….and you chose the trackpad… smart through and through, be you. Not me…I magic moused it, and that critter just gets meaner every day. And you’re right the M1 Macs are scary quick, to the point they make doing even mundane task feel fresh. And right again, if you can dollar swing it, treat yourself…it’s a paradigm shift in personal computing.



Leave a comment

Please log in using one of these methods to post your comment: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: